Schema Reports: Export & Scheduling

Overview

The Schema Performance Reporting feature in Milestone's Platform enables users to generate, export, and schedule reports that demonstrate the impact of schema markup on search visibility. Whether you need one-time exports or recurring reports, the platform helps you deliver insights on impressions, clicks, and rich results to key stakeholders.

Background

Schema markup plays a critical role in enhancing how your pages appear in search through rich results. The Performance Summary consolidates structured data coverage and results into an easy-to-navigate report. For busy marketers, analysts, or agency users, being able to export and automate this information is essential for client reporting, performance tracking, and internal visibility.

Reports pull directly from Google Search Console data and schema implementation tracking to reflect up-to-date performance.

Who’s It For

• Digital marketers and SEOs reporting on schema effectiveness
• Agencies managing structured data reporting for multiple clients
• CMOs and stakeholders looking for recurring performance insights
• Content managers needing visibility into top-performing pages

Exporting Schema Performance Reports

How to Export

Go to MPC > Schema > Performance Summary.

Apply any filters if needed (by URL, keyword, etc.).

Click Export in the upper-right corner.

Choose between PDF (presentation-ready) or CSV (for deep analysis).

You'll now have to schedule the report. 

Scheduling Schema Performance Reports

Click the dropdown in the top-right and select Schedule.

Complete the schedule setup form:

• Frequency: Choose one-time or recurring (e.g., monthly).
• Schedule Period: Set when the report should be delivered.
• Date Range: Define the reporting timeframe.
• Compare: Include comparison with the previous period or same period last year.
• Search Type: Web, image, or video search.
• Device: Desktop, mobile, or tablet.
• Source: Milestone-managed schema or custom schema tags.
• URL Filters: Include/exclude specific URLs.
• File Format: PDF or CSV.
• Recipient Emails: Add one or more recipients.
• Report Name: Use a clear name for easy identification.

Click Schedule to confirm and activate.

Managing Scheduled Reports

Access Scheduled Reports

Go to MPC > Reports > Reports Summary.

Actions Available

Edit an existing report (via three-dot menu).

You can make changes from the ‘Schedule Report’ section.

View Report History to track past deliveries.

Here you can view the status of the previous and upcoming reports in the status column as well as the date range for which the report is being generated.

Delete scheduled reports if no longer needed (recurring reports only).

⚠️ One-time reports cannot be edited or deleted after creation.

Glossary

• Scheduled Report: A report automatically generated and delivered on a chosen schedule.
• Export: A manual download of report data in PDF or CSV format.
• Schema Source: Indicates whether the schema data is Milestone-deployed or added manually.
• Search Type: Type of Google search data used in the report—web, image, or video.
• URL Filter: Limits report data to URLs that match, exclude, or exactly match your criteria.

Agency-Specific Tips

• Use consistent naming (e.g., “[ClientName] Schema Monthly”) for easy report tracking.
• Bulk-schedule reports for multiple clients to streamline delivery.
• Export CSVs for ingestion into your own reporting dashboards or BI tools.
• Include performance comparisons to highlight improvements from recent schema deployments.

Tips for Success

✅ Use filters to create client- or department-specific reports.
✅ Choose the right file format—PDF for clients, CSV for internal data work.
✅ Set recurring schedules to automate reporting and reduce manual effort.
✅ Use comparisons to show trends, wins, and areas needing attention.
✅ Update recipients regularly to ensure reports reach the right stakeholders.