Key Screens

With Milestone Schema Manager, you can deploy error-free advanced schemas. This article will take you through the key screens of the Schema Manager platform.

To access Schema Manager, login to app.milestoneinternet.com and click on the ‘Schema’ tab.

‘SETTINGS’ screen:

This screen lets you configure Schema Manager to discover your website pages, upload your own web pages, recrawl pages to include fresh content, and append or add new URLs while retaining the existing URLs that have already been crawled. Once the Schema Manager has been connected to your website, you can choose how you want to fetch the page URLs from the below options:

• Discover & Crawl URLs - Allow the system to automatically crawl and auto-discover pages OR

• Upload your own - Allow the system to manually upload a list of pages

• Append - Add URLs while retaining the existing URLs

• Recrawl - Recrawl existing URLs to update their content

You also need to select the user agent – desktop or mobile. Once done, click on ‘Start Crawl’ to initiate fetching of URLs in Schema Manager.

Note: Only once that pages have been crawled can any action of tagging, generating and publishing of schemas be carried out. Your existing live schema is not affected for recrawled pages. If there is a content update in the pages after recrawl, it is recommended to review and republish the schema so that the web page always has the schema referring to the latest content. 

‘Tag Schema’ screen:

Once URLs are fetched, they will appear in this tab. Along with the URLs, the tab displays schemas deployed, Errors / Warnings & schema publish status. Click on Actions to open schema editor and add / edit schemas.

Once the schemas have been published, you can continue to monitor the health of these schemas from here.

Milestone Schema Manager groups similar pages based on URL and page element structure. The grouped URLs are shown in blue, such as:

If you click on the group, you shall be able to view all URLs grouped under this:

To remove URLs from the group, click on the ‘X’ symbol under the 'Ungroup' column.

To add a schema click on ‘+. To edit an existing schema, click on ‘!’ . This shall open the web page in the Schema Editor.
 

‘SCHEMA EDITOR' Welcome Screen:

2. Select the schema type enter the properties and apply schema:

Once you choose the schema type, the editor will display the most relevant properties. 

3. Generate schema block & Validate by clicking on ‘Save & Generate’:

4. Publish to site:

You can publish only if there are no schema errors. 

Now that you know about the key screens, check out and deploy your first schema.

Schema Home screen

Schema Analysis 

The Schema Analysis provides you with a quick overview of schema deployment across your web pages and actions you need to take on existing schema pages. 

The data tiles to the top of the screen provide you numerical data on

Total URLs: The number of URLs crawled

URLs with Schema: URLs that have structured data

URLs without Schema: URLs that do not have structured data

Errors: The number of pages that are displaying an error

Warnings: Pages that have Schema validation warnings

Unique Schema: The number of unique schemas deployed across all pages crawled

Schema Completeness 

The chart provides you a visual representation of the number of URLs with schema deployed versus URLs without schema deployed

What actions do I need to focus on? 

The ‘What Actions Do I Need to Focus On?’ section insights into Errors, Warnings, and Unique Schemas. By clicking on the data tiles, you will be able to view insights for each. 

Click on ‘View’ to start taking actions to resolve the error/warning 

The Actions section displays the URLs for which the error/warning is present, the status of the schema, details of the error/warning

You can use the searchbar to the top right of the Actions section to find specific URLs

You can filter results using the ‘Status’ dropdown menu to the right of the search bar to filter results by Status 

To take actions to resolve the errors/warnings click on ‘Fix’

 The Schema Visibility screen gives you insights as to what search engines know about your website and the total universal search results.

What Search Engines know about you

This is based on the type of schemas that you have deployed on your website. The widget tells you in detail what the search engines know about your website. 

Schema Distribution 

The Schema Distribution section provides you a quick overview of the health of the Schema deployed across your pages.

The graph provides you a visual representation of Errors and Warnings occurring in schema deployment across URLs

To the top right you can click on the ‘table’ icon to get a tabular view of the health of your schema across pages

You can use the column dropdown menu to include or exclude columns in this section