Funnel Overview

The funnel view maps the KPIs of your business across the customer journey (awareness, exploration, consideration, and conversion) - thus giving you a bird's eye view of how your business is fairing across the customer journey. This will give you a clear idea of how to improve your performance from visibility to an actual conversion. 

The type of searches carried out are color coded to give you an idea of the proportion of the search type across the customer journey. 

You can also switch between the type of searches using the top tabs. This will give you a granular look into how you're fairing for different type of searches across the customer journey. 

To export this data, click here on the export button.