The platform lets you pick your audience target but what if the customer has multiple target audiences?
For instance, a healthcare company may want to write content targeted to cancer patients, women who are pregnant, flu/COVID annual shots, physicals, etc. How do they build these different audiences personas on the platform?
The user will be able to pass a custom persona into the list of pre-existing ones that we have generated for them. That being said, we will have to build guardrails for this so that we can build contextual relevancy for the persona that the user inputs manually. Alternatively, the user can set the persona in the brand voice document as well.