How is Estimated Traffic (Opportunity) and Traffic Share Calculated?
We populate the dataset with information collected from multiple sources and our insights data via competitor URLs that are entered by the customer/client. We then run the following formulas to build the content gap analysis:
- Traffic Share % = (Search Volume for Single Keyword / Total Sum of Search Volume for All Keywords) * 100.
- Est Traffic (Opportunity) for each keyword = 39.4% *search volume of a keyword.