Organic Performance

The Analytics Organic Traffic tab displays the key performance indicators (KPIs) of your website’s organic traffic.

The page will display the overall performance of your website’s organic traffic for the property and the date range that you have chosen. 

Overview

On the top of the screen, the organic traffic will be displayed, the total number of website page views, bounce rate of your website, bookings on your website, conversion rate, total revenue generated from your organic traffic, etc.  

Using the drop-down on the scorecard tile, you can choose to view a graphics representation of your organic traffic KPIs. 

Breakdown by Device

Here, the bookings by device (Desktops, Mobile Devices, and Tablets) and Revenue by device through organic traffic are displayed. Click on a KPI to view its breakdown by device. 

Google Pay-per-click Savings

Here you can view your Google pay-per-click savings for the queries. Use the 'Columns' drop-down to view the KPIs of your choice. 

Also, use this drop-down to filter the data based on the query. 

Top Keywords

This widget will display the top performing keywords against clicks, impressions and CTR. 

Top Organic Channel Landing Pages

This screen displays the website landing pages that performed the best organically for your business website. The total number of bookings and revenue generated from each landing page are displayed.