The Organic Performance dashboard gives you a complete view of how your website is performing in organic search. This section highlights impressions, clicks, sessions, bookings, and revenue driven by organic search traffic, helping you track visibility, engagement, and ROI from SEO efforts.

Overview Widget

At the top of the dashboard, you’ll find high-level metrics that summarize performance for the selected date range:

• Impressions: The number of times your website pages appeared in search results (SERPs). This measures visibility and reach.
• Clicks: The number of times users clicked on your website link from search results. This reflects engagement with your listings.
• CTR (Click-Through Rate): The percentage of impressions that resulted in clicks. Formula: (Clicks ÷ Impressions) × 100. A higher CTR indicates strong relevance and compelling titles/meta descriptions.
• Sessions: The total number of unique visits to your website initiated from organic search. A session may include multiple page views.
• Page Views: The total number of pages viewed during organic sessions. Helps evaluate content engagement depth.
• Engagement Rate: Percentage of sessions that were considered “engaged” (users stayed on site for a set time, viewed multiple pages, or completed a conversion). Indicates quality of traffic.
• Conversion Rate (Conv. Rate): The percentage of organic sessions that resulted in a conversion (such as booking, form submission, or purchase). Formula: (Conversions ÷ Sessions) × 100
• Bookings: The number of confirmed reservations or transactions completed through organic search traffic. This ties SEO efforts directly to business results.
• Revenue: The total revenue generated from conversions/bookings attributed to organic traffic.
• Website Leads: The number of leads captured through forms, inquiries, or other lead-generation actions from organic search traffic.

Breakdown by Device Type

The Breakdown by Device Type widget shows how organic performance varies across:

• Desktop
• Mobile
• Tablet

You’ll see metrics such as:

• Organic Impressions – e.g., 7M
• Organic Clicks – e.g., 61.1K
• Organic Bookings – e.g., 492
• Organic Revenue – e.g., $3M

This breakdown helps identify whether mobile users or desktop users drive more engagement and conversions, allowing for tailored SEO strategies.

Search Traffic Performance Overview

The Search Traffic Performance Overview table shows the queries driving traffic to your website. For each search query, you can view:

• Clicks: Number of times users clicked on your site for that query.
• Impressions: How often your site appeared for the query.
• URL CTR: The click-through rate for that query.

This allows you to identify high-performing queries and uncover opportunities where impressions are high but CTR is low (indicating room for optimization in meta titles and descriptions).

Page View

Displays performance metrics for the landing pages on your website that receive organic search traffic.

For each page URL, you can view:

• Clicks: The number of times users landed on this page from search results.
• Impressions: How often the page appeared in search results.
• URL CTR: The percentage of impressions that led to a click for that page.