Creating a Campaign

Planning a content campaign for an upcoming event? Milestone Content Studio’s My Campaigns feature makes it simple and efficient! With just a few steps, you can create a variety of engaging content tailored for multiple channels, ensuring consistency with your brand voice and reaching diverse audiences.

This article will walk you through the process of setting up a campaign, leveraging AI-powered recommendations, and streamlining content creation. Let’s get started!

Step 1: From the Content Studio homepage click on ‘My Campaigns’ in the left navigation panel.

Step 2: Click on ‘Create New’ to start building your campaign.

Here you have a few options to start creating a campaign.

You can choose to create a campaign from one of the AI Generated campaign recommendations. This will provide you with the campaign idea, a description of the campaign, the use case or intended purpose of the campaign and the focus, which is the primary goal of the campaign.

Step 3: To start generating content for a campaign just click on ‘Generate with AI’ corresponding to the campaign recommendation.

Step 4: You can use the three-dot menu bar in the right-most column to mark a campaign as done so that it will not be recommended again, ‘Add to Favorites’ to save the campaign in your ‘Favorites’ folder to be created on a later date, or ‘Dismiss’ the campaign recommendation so that it is not recommended to you again.

The second way to start creating a campaign is to look at the ‘Calendar Events’ section. This section displays a calendar with upcoming events that you can click on and start creating campaigns for.

The third way to create campaigns it to click on the ‘Create Manually’ button. This will allow you to create a fully customized campaign.

Let’s take a look at how you can create a campaign using one of the AI generated recommendations.

Step 5: Start by clicking on the ‘Generate with AI’ button corresponding to the campaign.

Step 6: This will take you directly to the Campaign Overview section. Here you can see the language in which the content is going to be generated, the keywords being targeted, the templates being used for content generation, the brand voice being used, and a campaign brief that will summarize the purpose and the goals of the campaign.

Step 7: You can change any of these inputs by clicking on the ‘Edit Details’ button.

Step 8: Here you can update the Campaign Details which will include the name of your campaign and the keywords you wish to target.

Step 9: The ‘Campaign Brief’ section will dynamically provide questions to better understand the campaign depending on the topic you have chosen.

Step 10: The ‘Brand Voice’ section will allow you to select a Brand Voice you would like to use for this campaign. You can also create a new Brand Voice by clicking on ‘Create New’.

Step 11: The ‘Target Audience’ section will allow you to select multiple target audiences and even create new ones for this campaign.

Step 12: Select the language for the campaign in the ‘Language’ section.

Step 13: Select the primary goals for the campaign in the ‘Campaign Goals’ section. This is important because the content will be geared towards achieving these goals.

Step 14: Select the content templates you want to use for the campaign.

Step 15: Once you have made your selections click on ‘Generate Campaign’.

It takes a few seconds to generate your campaign

Once the content is generated it will be saved to the ‘My Campaigns’ folder.

You can now click on the edit icon corresponding to the content and refine it to improve readability, discoverability, and much more.