Steps for Verifying Local Profile Accuracy

1. Accuracy Benchmark

• Verify that the Local Profile Accuracy Score is greater than or equal to 95% for all managed channels.

2. Submission Status Verification

• Ensure all channels are in the Submitted status.
• For any profiles marked as Action Needed or Failed Submission, take corrective actions immediately.

3. Inconsistency Resolution

• Navigate to the Accuracy Screen on the management platform (e.g., MPC).
• Review for inconsistencies across the following fields:
  • Core Information: Business name, address, phone number (NAP).
  • Categories: Ensure the correct primary and secondary categories are selected.
  • Operating Hours: Verify standard, holiday, and special hours are accurate.
  • URLs: Ensure website and action links (e.g., menu, order) are correct and include proper UTM tagging.
  • Media: Confirm logos, cover photos, and additional images meet quality standards and are current.

4. Fixing Errors

• Resolve any reported errors, including:
  • Updating incorrect information.
  • Submitting missing data fields.
  • Ensuring consistency across all channels.

5. Channel-Specific Checks

• Google Business Profile: Check submission and profile completeness (name, address, phone, hours, etc.).
• Apple: Verify top keywords, phone numbers, and action links.
• Bing: Ensure data matches the business's NAP details.
• Uberall: Confirm directory synchronization status.
• Facebook: Review page information, categories, and call-to-action buttons.

Post-Audit Actions

• Re-audit profiles after making updates to confirm:
  • Accuracy score exceeds 95%.
  • Submission statuses are Submitted across all channels.
• Document any recurring issues and escalate them to the Reporting Manager or Engineering Team for resolution.

Outcome

Following this process ensures that all managed channels have high accuracy, proper submission statuses, and consistent data, contributing to improved visibility, customer trust, and local search rankings.