Google, Apple, Bing & Facebook Posts
Overview
Agencies can streamline their local marketing efforts by creating and publishing posts across Google, Facebook, Bing, and Apple—either individually or simultaneously (where supported). This multi-channel capability ensures consistent brand messaging while saving significant time and effort. Additionally, the Post Ideas feature leverages generative AI to help agencies quickly create relevant content for holidays and seasonal events.
Background
Multi-channel post publishing helps agencies efficiently manage content for multiple clients and locations. With integrated publishing workflows and AI-powered content generation, teams can reduce manual effort and maintain high engagement across digital channels.
Who is this feature for?
This feature is ideal for agencies managing multiple business locations or clients, looking to scale content creation and distribution across major search and social platforms.
Step-by-Step Instructions
Accessing the Post Dashboard
Navigate to the Post Summary or Content Dashboard area in your platform.
Creating a New Post
Step 1: Start a New Post
Click the Create Post button at the top right.
Step 2: Select Profiles
Choose the business profile(s) or locations to publish the post.
Click Next.
Step 3: Choose Channels
Select one or more of the following platforms:
- Bing
- Apple
⚠️ Note: Apple posts must be created and published separately due to unique format requirements.
Step 4: Compose & Preview
Write the post content.
Use the preview panel to see how the post will appear on each selected platform. Add details like CTA, Website URL and UTM source to track performance. Click on ‘Next’ if you wish to proceed.
Publishing Your Post
Step 5: Select Publish Timing
After previewing, click Next.
Choose to:
- Publish Now
- Schedule for Later
Click Publish to complete the process.
Post Confirmation
A success message confirms that the post has been published on the selected platforms.
Viewing Post Status
Go to the Post Summary or equivalent reporting view.
The Profiles column shows post-level publishing status.
Use the channel dropdown in the Post Status area to check each post’s publishing success per platform.
Apple Posts
Apple Business Connect allows businesses to publish placecard posts such as announcements, promotions, and seasonal content.
To create an Apple post:
Select Apple as the only channel.
Follow Apple’s structured format:
- Headline
- Body text
- Start and end dates
- Call-to-action (CTA)
Preview the post and publish.
Apple posts appear in Apple Maps and Spotlight Search, enhancing visibility on iOS devices.
Using Post Ideas
The Post Ideas feature enables quick post generation using AI, based on 50+ significant dates across the calendar year.
Accessing Post Ideas
Navigate to the Post Ideas section from your Post Dashboard.
Steps to Use Post Ideas
Choose a significant date or theme from the calendar view.
Click Generate Post to create content using AI.
Select the profile and desired channels for publishing.
Review and tailor the content as needed.
Publish immediately or schedule for later.
Glossary
- Profiles: Business locations or clients managed in the platform.
- Post Ideas: AI-generated content recommendations for events and holidays.
- Post Summary: Central location to create, publish, and monitor local content.
- Apple Posts: Structured announcements published via Apple Business Connect.
Tips for Agencies
- Batch-create and publish content across clients from a single dashboard.
- Use Post Ideas to simplify campaign planning for major holidays and events.
- Create Apple posts independently due to formatting restrictions.
- Monitor post performance and publishing status across all platforms and profiles for better accountability.