Facebook Insights

Overview

The Facebook Insights section provides an overview of how your business profiles are performing on Facebook for the selected date range and profiles. It tracks key customer interactions, page views, and fan growth to help businesses monitor their social engagement.

Background

Facebook remains a critical platform for businesses to connect with their audiences. Facebook Insights helps measure customer engagement, track profile visibility, and analyze key actions taken by visitors.

Who is this feature for?

This feature is ideal for local marketers, social media managers, and agencies who need to measure Facebook engagement and optimize performance across multiple business locations.

Step-by-Step Instructions

Accessing Facebook Insights

From the main dashboard, click on Local Insights.

Select Facebook Insights from the dropdown menu.

Dashboard Filters

Once you are on the Facebook Insights screen:

Click on the Settings button.

Three filter options will appear:

Chart Type
Group
Widgets

Customizing the Chart Type

Choose your preferred visual format:

Default (line chart)
Area chart
Bar chart
Pie chart

If you select a different chart type, it will update only if that widget supports the chosen format.

Grouping the Data

Under the Group option, you can view your data grouped by:

Day
Week
Month

Selecting Widgets

You can view data from up to 7 widgets.

Choose All to view all available widgets or handpick specific ones you want to display.

Comparing KPIs

You can view and compare multiple KPIs by simply clicking on them.

For each widget selected, you can:

View aggregated performance across all profiles.

View individual profile performance by clicking the location icon.