Visibility Score
Understand the formula behind your Visibility Score and how to interpret the results to improve AI discoverability.
What Is the Visibility Score?
The Visibility Score represents how often your business appears as a citation or reference in AI-generated answers for the prompts you are tracking. It helps determine how visible your brand is within AI search environments and how you compare against competitors.
High visibility = greater likelihood of brand discovery, engagement, and conversions from AI-driven search.
How the Score Is Calculated
The Visibility Score is calculated based on the percentage of tracked prompts where your business appears in the results across selected Large Language Models (LLMs).
- Visibility Score (%) = (Number of prompts where the business is mentioned / Total number of prompts tracked) × 100
| Range | Status | Meaning |
| 0–20% | Invisible | Brand rarely appears in AI-generated results |
| 21–40% | Weak | Low visibility compared to competitors |
| 41–60% | Average | Moderate presence, opportunity for improvement |
| 61–80% | Good | Strong visibility & competitive performance |
| 81–100% | Leader | Top-performing brand in AI search discovery |
Tips to Improve Your Score
- Expand or refine prompts and scenarios
- Strengthen structured data accuracy (schema, NAP consistency)
- Optimize pages cited most often in prompt results
- Reduce dependency on third-party citations by improving owned-site authority
- Use insights from Citations and Accuracy tabs to fix issues directly