Calendar

The Calendar section in Content Studio helps users discover upcoming calendar events, holidays, and seasonal moments that can be used as content opportunities. Users can view events by month, select an event, review event details, and start creating a content project around that event in just a few clicks.

This section is useful for planning timely content campaigns around holidays, awareness days, local events, seasonal promotions, and cultural moments.

Purpose of the Calendar Section

The Calendar section helps users plan content based on upcoming dates and events.

Users can use this section to:

• View upcoming holidays and calendar events.
• Identify timely content opportunities.
• Create projects around specific events.
• Plan seasonal campaigns in advance.
• Align content with audience interests and important dates.
• Quickly move from event discovery to project creation.

For example, a hotel may use Independence Day to create a holiday weekend campaign, local travel guide, special offer, blog post, or social media campaign.