Campaign Ideas

The Campaign Ideas Dashboard in Content Studio helps users discover, organize, and create theme-based content campaigns. Unlike a single article idea, a campaign idea can support multiple pieces of content around one central theme, audience goal, promotion, or business objective.

For example, a campaign such as Guest Appreciation Weeks may include blogs, social posts, landing page content, emails, promotional messaging, or other related content assets. This helps teams create coordinated content instead of one-off pieces.

The dashboard provides recommended campaign ideas along with descriptions, use cases, focus areas, and actions to generate content using AI.

Create Manually Button

The Create Manually button allows users to create a campaign idea manually instead of using a recommended idea.

This is useful when users already have a campaign concept in mind or want to build a campaign around a specific business need, seasonal event, promotion, or audience segment.

When to use Create Manually

Use this option when:

• You already know the campaign theme you want to create.
• You want to create a custom campaign not shown in the recommendations.
• You are planning a seasonal or promotional campaign.
• You need to align content with a specific marketing initiative.
• You want to create a campaign for a unique audience or business goal.

Here's how you create a campaing manually.

Step 1: Click on ‘Create Manually’.

Step 2: Provide the Project Details.

Step 3: Provide details for the Project Brief.

Step 4: Select a Brand Voice.

Step 5: Select a Target Audience.

Step 6: Select the primary language for the campaign.

Step 7: Select a Project Goal.

Step 8: Select the Templates you want to use for the project.

Step 9: View the overview for the project.

Step 10: Click on Generate to generate the project.

Campaign Status Tabs

The dashboard includes status tabs that help users organize campaign ideas.

Available tabs