What data is shown in Top Events widget, when should I use it?
Top Events widget shows all website actions which are being tracked as events in Google Analytics. This includes actions or clicks on booking entrances, RPFs, phone call, email, contact, FAQ answers viewed, review, social icons, outbound links, OTA view, push notification alert, tour, holiday banner, add to calendar, Open table, Photos, and chat. Note that the most important top events are included under Hard and Soft Conversions for clients to view their most relevant and business effecting data. However, top events also include actions that aren’t as important but required such as photo views, outbound clicks etc.