Why does “Booking Engine Entrances” data in Hard Conversions widget not match “booking entrances” in Top Events widget?
Booking Engine Entrances in Hard Conversions shows unique clicks of the ‘Book Now CTA’ within a session, whereas "Booking Entrances" in Top Events counts clicks for the ‘Book Now widget’ and the ‘Book Now button’ separately. Hence, "Booking Entrances" in Top Events will show more count than "Booking Engine Entrances" in the Hard Conversions widget. This means Hard Conversions will show only 1 click even if the user has clicked Book now multiple times in same session, while Top Events will show all clicks.