Why does ‘Email Offer/Subscribe Submissions’, ‘Email clicks’ shown in soft conversions widget and “email” in Top Events widget not match each other? Is there a relation between them?
‘Email’ in the Top Events widget is a sum or the combination of ‘Email Offer/Subscribe Submissions’ and ‘Email clicks’ shown in Soft Conversions widget. ‘Email Clicks’
"Email Offer/Subscribe Submissions" shows count of email subscriptions. "Email Clicks" shows count of clicks on email icon on the website. Sum of “Email Offer/Subscribe Submissions” in Hard Conversions and “Email clicks” shown in soft conversions widget will match “email” in Top Events widget.