Can you explain what are the key metrics displayed under the Paid Search Google and Paid Search Bing Ads tabs?

The Paid Search Bing and Paid Search Google tabs under Milestone Analytics display the overall performance of your paid marketing campaigns. 

Login to Milestone Presence Cloud using your credentials and click on the ‘More’ button on the Analytics widget. 

To view the overall performance of your Paid Search Bing and Paid Search Google marketing campaigns, click on the respective tabs. 

Overall Performance

The page will display your overall performance during the course of the Bing and Google paid marketing campaigns such as clicks, Click Through Rate (CTR), Impressions, Bookings received, Revenue generated during the campaign and the cost per click (CPC).

Using the filters, you could also view the graphical representation of either the cost or revenue of your paid campaigns on Bing and Google. 

Overall Performance by Device

This widget will display the overall performance on different devices such as Desktop, Mobile Devices or Tablet devices. The representation will display the revenue generated on a particular device and paid marketing spend on each particular device. 

Paid Search Campaigns

This displays the KPIs of each paid campaigns carried out on Google and Bing. It will display the total number of impressions, clicks, CTR, cost per click (CPC), cost of the campaign, total number of bookings during the campaign, revenue generated during the campaign and the Return of Advertising Spend (ROAS).