Must Read: Schema Manager Overview. Key Features and Benefits

Search has witnessed a paradigm shift - having moved from keyword-based to entity-based. Using entities, search engines can now understand ideas, concepts, and characteristics, and their relationship with each other on the web. Schema markups give search engines context about web page content and improve the chances of the website content showing up on search engine result pages (SERPs), e.g. as featured snippets and rich results. Schemas will help:

  • Increase the visibility of a website - impressions, clicks and the overall organic traffic

  • Increase real estate on Search Engine Result Pages (SERPs) for content categories like FAQ, Q&A, Rich snippets, Recipes, Breadcrumbs, etc

  • Integral for voice search by optimizing for featured snippets


The Challenge of Schema Management

While it is established that schemas are important, applying schemas across a website (considering some websites have thousands of pages) could prove to be a complex affair. Apart from the bulk effort that is required to tag each page with structured data, the biggest challenges for businesses is that schemas have a complex architecture and would require Content writing + IT Development + SEO expertise to deploy schemas. In addition, the process isn’t a one-time effort as any change to the Schema Vocabulary could result in errors or warnings and content changes on the website would need to be addressed with the relevant schema.

Milestone Schema is a schema deployment software with a comprehensive schema health monitoring system to ensure your website stays error-free.


Features and benefits of Milestone Schema Manager

Milestone Schema Manager was perfected while working on over 9,400 schema projects and we’ve paid attention to detail to ensure the process is seamless and doesn’t hog valuable hours of your business’s integral workforce. Take a look at the next-generation features of schema management that our Schema Manager possesses: 

  • URL Discovery

You wouldn’t need to manually list down the website URLs to add schemas to, as our Schema Manager will auto discover up to 1 million at a go

  •  Schema Tagging & Deployment

Milestone Schema Manager comes with a cool point and click schema tagging process and a one-click validation and process that has 100% visibility

  • Continuous Health Check and Maintenance

Ongoing validation of schemas that picks out schema errors and warnings, deprecated property warnings and up-to-date Schema Vocabulary as per Schema.Org

  • Bulk Publish

Bulk publish schemas to similar pages that have a logical page grouping - URL and DOM structure

  • Integration

Can be integrated with any Content Management System across the globe

  • Assess Performance & Impact

Your business can assess the performance and impact of pages with schemas in the form of Rich Result Growth and Universal Saturation. In addition, it has segmented reporting for impact, errors and warnings


How does Milestone Schema Manager work?

As soon as your business is on-boarded, a crawl is initiated on the website to discover the web page URLs. Once the crawl is complete, the web URLs will be grouped based on URL and page structure similarities. The user can then choose the web pages to add schema tags to. This can be carried out using the point and click functionality and the user has to add schema types and properties while the JSON LD code is being created at the back-end. The schema is then validated and if there are no errors, the user can publish the schema to the page or bulk publish to the grouped pages. Schema Manager then starts the ongoing health check of the schemas implemented and if there are any errors or warnings in the future, the user can revisit the pages and have them fixed using the same process.


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